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Discover and leverage customer needs to create in-demand products
Jobs To Be Done methodology: the world’s most powerful innovation process for companies of any size
Get unicorn startups triple digit growth rate for your product perfomance
Have the flexibility of startup at scale
Find value proposition earlier than competitors with the growth scrum
Why choose us?
  • 150 discovery teams launched in small, medium companies, and large enterprises

  • We have delivered 30% to 300% growth in awareness and acquisition metrics across finance, telecoms, groceries and hospitality sectors with Jobs To Be Done

  • We helped increase first purchase conversion and retention rates by 40-250% for our clients thanks to the insights found during the Jobs To Be Done research process

  • We empower all of our customers for long-term growth by training and installing repeatable processes in Growth Hacking, Jobs to be done, OKR, and more in a few short months

Who is this for?

Jobs To Be Done methodology - the research of consumer preferences through the study of customer jobs that must be completed by "hiring" products. It allows you to develop growth strategy aligning sales, marketing, product development, "market to enter" discovery
Creating and marketing new products
Product scaling
The course is mandatory for founders, executives, and product managers, as well as for marketers. We recommend supplementing it with the Growth Scrum course.
You have an idea for a product or service, and you want to understand its relevance before making any serious investments.
JTBD will allow you to understand which customer jobs to be done by product in the first place, and which can be postponed, what expectations the client has to reflect them in marketing campaigns
You believe in your new business idea, but you need to create a product roadmap and marketing plan.
The customers' jobs discovery will allow, without reference to the product, to understand the critical problems of customers that require immediate solutions. You just have to compare your business idea with the research results.
You already have a product, but there are no sales or they are non-systemic.
You're in luck: you can ask your users in a JTBD interview what job they hired or wanted to hire a product for, and quickly repackage an existing solution into a demanded product.
The course is required for executives, product managers and marketers of growing companies. The Jobs To Be Done methodology is the basis for implementing Growth Hacking processes and helps generate effective business growth hypotheses.
There is no long-term business development strategy. The actions of the team are chaotic.
Based on the JTBD interview, you will be able to determine exactly what jobs users are "hiring" your product for. This knowledge will allow you to understand how to properly develop and advertise it.
You don't know exactly why your product is being bought, and as a result, you can't scale that success.
The Jobs To Be Done methodology will allow you to assemble a puzzle of what kind of product users need in the future how to separate the product in the mind of the client from the products of competitors, what niche in the market to occupy and how to advertise it.
After the Growth Hacking course and starting the hypothesis testing process, you realized that you lacked breakthrough growth hypotheses.
Obvious growth hypotheses quickly run out, and then you need to move on to JTBD research to deeply understand in what contexts and how your product is used. This will allow you to create cool growth hypotheses throughout the AAARRR funnel.
The product backlog is full of "Wishlists" from users, but you don't know for sure which next feature to implement.
Only looking from the user's point of view (and not from the point of view of an existing product) will allow you to understand which jobs need to be solved and which will not be in demand, even before writing the first line of code.
Jobs To Be Done Training Schedule
Day 1
Day 2
Introduction to Jobs To Be Done
What is Jobs To Be Done, history, basic principles. Why inventing product features from the head, customer portraits, Customer Development, customer pain points no longer work?
Customers' Core Job discovery
What is the customers' Core Job the product solves?
Analysis of participants' cases
JTBD canvas
JTBD canvas as a basis for marketing and product strategies
Key elements of a JTBD canvas: Triggers, Big Jobs, Fears, Micro Jobs, Competing Solutions. Analysis of participants' cases
JTBD interview
Algorithm for customers' jobs discovery based on a structured interview
Practice: JTBD Interview
Revision of knowledge: we analyze cases.
Live demonstration of "catching" insights during a JTBD interview
Product strategy
Seven steps of job execution. Formulation of micro jobs and desired outcomes. We study the Core Job of the client "under the microscope" and decompose it into 20+ micro jobs.
Product strategy
Quantitative evaluation of micro jobs and desired outcome.
Algorithm for prioritizing micro jobs and desired outcome to discover unmet jobs to get done by product.
Marketing strategy
Filling the top of the AAARRR funnel based on JTBD insights: headlines, lead magnets, "warm-up" content marketing.
How to find an aha-moment to increase the conversion on the first purchase.
How to test demand for a product and features without the product itself.
About Jobs To Be Done
The Jobs To Be Done workshop is a moment of deep dive into the value and market niche of a product to create a new version of an existing or brand new in-demand product.

We will focus on the customers' jobs and analyze in detail what Core Job the product is or will be hired for. What big functional, emotional and social jobs does the user want to solve? What micro jobs does the client have within Core Job? After that you will define unmet user jobs that require immediate solutions.
Jobs to be done and customer development
The methodology of Customer Development and focusing on customer pains is irrevocably outdated, although it brought good results a few years ago. The fact is that the really big customer pains are already covered by existing startups.

New trend: don't look for clients' pains, do the most important jobs for clients. Collect small pains within the Core Job and get it done entirely for the client. The JTBD methodology provides a new perspective on customers, the market and the product through customer jobs that do not change over time/ Only solutions change.
Book your Jobs To Be Done Course
You will receive at the end of the workshop
  • All course materials: presentations, PDF and online toolsheets
  • Communication in a closed group with course participants. Free hour with course speakers
  • Brochure with key ideas and course tools
  • Course Graduate Certificate

Yuri Drogan

#GrowthHacking #GrowthScrum

Author of the Growth Scrum practice. Serial IT entrepreneur, business angel, launched several incubators and acceleration programs. George has organized series of courses and corporate training programs, where he has trained companies in Growth Hacking and Jobs-to-be-done over 3000 participants.

Please feel free to contact us:
+1 206 922 21 12