Step number five
At some point, ready-made sets get boring. The need "To treat yourself and Family everyday" is solved by delivering food from restaurants!
And this is not the limit! There are more levels. Guess what?
So, we analyzed how the needs of clients are evolving. This is a very simplified diagram. Usually a JTBD research report takes up hundreds of pages, where we describe dozens of steps, triggers, fears, etc. We show places where, why and how to develop our products.
Without a needs landscape (client development hierarchy) you are blind and very narrowed. Turn on your headlights, study the customer flows in the market. Add an evidence base to an existing strategy with JTBD research.